Norske byråer stiller sterkt i årets Sabre Awards. Her fra GKs premieskap.
Norske byråer stiller sterkt i årets Sabre Awards. Her fra GKs premieskap.

25 norske nominasjoner til årets EMEA SABRE Awards

Trigger Oslo med flest nominasjoner. Se hele listen her!

Publisert Sist oppdatert

I slutten av mai er det igjen klart for den 18. EMEA SABRE Awards, som arrangeres av The Holmes Group.

Fredag 27. mai fylles The Guildhall i London opp for kåringen av det som ofte omtales som VM i PR.

KOM24 har laget en oversikt over de norske bidragene på årets shortlist. Norske bidrag stiller sterkt i hele 18 kategorier.

Kategoriene er uthevet i fet, deretter følger nominasjonen.

Se her for fullstendig oversikt.


  • Chiefs of fun — Destination Trysil with Trigger Oslo
  • Sometimes it's easier to let others put your feelings into words — The Norwegian Directorate of Health with Try Råd
  • The drawer proof strategy — Visit Norway with Trigger Oslo and Try Råd
  • The World's Most Equal Country — Civita, The Liberal Think Tank with Geelmuyden Kiese

Global Programme

  • World's first QR-Kit — Tromsø Football Club with Fuse Norway

Consumer Marketing (Existing Product)

  • The Norwegian launch of Top Gear — BBC Studios with PR-operatørene
  • The Shag Cut — Pfizer with TRY Råd

Consumer Marketing (New Product)

  • Kari Traa. No more secrets. — Kari Traa with Trigger Oslo

Public Education

  • How to blow a whistle — The Norwegian Labor Inspection Authorities with Geelmuyden Kiese

Digital and Social Media

Digital Campaign

  • Is not such a big deal — Trygg Trafikk (Norwegian Council of Road Safety) and Tryg with Nucleus and Både Og

Social Media/Social Networking Campaign

  • 13000 reasons to visit Northern Norway — Visit Norway with Trigger Oslo
  • Norway's Coolest Summer Job — The Sea Rescue Society with JCP PRAD

Publicity Stunt

  • Norway wins the Space race — Visit Norway with Trigger Oslo

Special Event

  • Art is coming home — The National museum of art, design and architecture with Trigger Oslo


  • Sports belong to everyone — Opel with Geelmuyden Kiese
  • Throw The Ball — The Norwegian Handball federation with Nucleus

Trade Show

  • How to make a tractor famous — Nellemann Machinery with Nova Vista

Specialist Audience

Marketing to Men

  • Shopping Doesn't Need To Be Annoying — Zalando with JCP PRAD

Multicultural Marketing

  • I want to talk more — The Directorate of Integration and Diversity with Nucleus

Transportation & Logistics

  • When Harry met Santa — Posten with POL

Technology: Hardware

  • Reverse Vending Machine becomes Media Phenomenon — TOMRA

Educational and Cultural Institutions

  • Education that challenges — Kristiania University College with Geelmuyden Kiese

Government Agencies

  • The hate with no name — Norwegian Directorate for Children, Youth and Family Affairs with Trigger Oslo and One Big Happy Family
  • The vaccine campaign: Do it for yourself — Oslo Municipality with Trigger Oslo, Vi er OSS and One Big Happy Family

Not-For-Profit Organizations

  • The Confession Booth — The Norwegian Red Cross with JCP PRAD
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